|
Below are some examples of some of the many
consulting services we provide. But before we go there, let's take a look at just some of the advantages Target Market Advisors offers:
Over fifteen years industry experience
Industry specialists and domain experts
Appropriate ad hoc alliances
Professional project managment
Local and national contacts
Flexible, knowledgeable people
From business strategy, sales and marketing support, training, research and analysis, we provide services for the entire sales and marketing process.
1) Marketing Services & Consulting:
From business cards to business strategy, we specialize in marketing strategy and marketing services consulting. We call it "Creating the Fireplace."
We'll interview your best customers and figure out why they buy from you. We'll also talk to a few of your customers that aren't so profitable, and figure out why they buy from you, too. After that, we'll make recommendations and a plan for how to go to market more effectively and profitably.
Our marketing strategy and analysis work products are derived from the Classic 4 P's of marketing theory:
-Product definition
-Promotioal strategy
-Place of sale (your channel)
-Price point research and recommendation.
To these, Target Market Advisors submits a fifth "P":
-Product lifecycle - planning EOL and disposal
Next, we'll figure out your brand theater. Everything that connotes your brand theater. Everything your customers and prospects see and hear about you.
After the strategy is in place, we'll make sure you have the right support materials and tools at the right time, to ensure a successful launch of your program or product:
Logo design/redesign.
Slogan creation.
Graphic design.
Business card design and printing.
Brochures and one-pagers - design and production.
Copywriting for PR initiatives. Placement also.
Executive speeches and electronic slide shows.
Trade show presences and promotions.
Website design, implementation, maintenance.
Design and implementation of sales-focused seminars and webinars.
Video and audio production, including DVD duplication and packaging.
Need something else? Just ask.
Return to the list of our services
2) Sales strategy and analysis:
Our sales experts consult on sales strategy and analysis to support your organization's goals.
2) Target Market segmentation
Who are your core customers that meet your profit targets?
Which segments are growing or declining? Why?
What is the cost to serve for each segment?
Which segments will provide future growth? How are you positioned to take advantage of that growth?
The Target Market analysis answers these and several other questions. This analysis will help guide our clients to the customers that are the best fit for their economic and market environments.
This strategy also helps our clients focus on which customers they should choose to serve.
Return to the list of our services
2a) Target Market segmentation:
This area is intended to identify the Target Market segments your business will serve. We'll find out:
Who are your core customers that meet your profit targets?
Which segments are growing or declining? Why?
What is the cost to serve for each segment?
Which segments will provide future growth? How are you positioned to take advantage of that growth?
The Target Market analysis answers these and several other questions. This analysis will help guide our clients to the customers that are the best fit for their economic and market environments.
This strategy also helps our clients focus on which customers they should choose to serve.
Return to the list of our services
2b) Channel design and management:
When we consult in sales channel design, we research many areas that cover how your product or service is purchased by your end customers:
How and where do your customers want to purchase your products?
Are all segments reachable?
Do your points of purchase enhance the product or service while addressing the need for time, reliabliity and convenience?
What services will the channel provide, and at what cost?
What are the appropriate channel incentives?
We help our clients answer these questions, in order to address whether the product or service reach is completed in a cost-effective and efficient manner.
Return to the list of our services
2c) Competitive strategy:
When we discuss your competition, we look strategically at:
The concept of differentiation.
How do you competitively differentiate your product or service and your channel, to deliver value to your end customer.
What is the appropriate pricing and product mix to enhance your competitive position?
Return to the list of our services
2d) Account planning:
Pull all th research and analysis together in an account plan to evaluate progress and to guide the owner in his/her day-to-day activities, such as:
What are your long/short term account plans to effectively compete?
Do you have the right combination of direct sales and channel representation?
What help do you need in our pursuit plans?
What investments are required for your success?
Return to the list of our services
2e) Training:
Armed with your Target Market and with an appropriate account plan in place, you will need training to consistently execute the sales process. We can train your sales staff on:
Pursuit planning and execution,
Long term relationship development,
And large account management.
Return to the list of our services
3) Business strategy:
TMA is a reseller of StrategyStreet.com, by Windermere Associates, Inc. Windermere is a strategy development consultancy. The content of StrategyStreet.com has been developed over a nineteen-year period, and is driven by a former McKinsey partner.
StrategyStreet.com is a new concept for strategy development. It improves the strategic capability of managers and companies by drawing on years of practical experiences of thousands of managers in hundreds of industries.
What We Offer
StrategyStreet.com offers a complete, step-by-step strategy development process supported by a substantial system of new ideas. This program was developed over many years of experience in and research on markets of every kind. The site offers this experience and research in three integrated parts.
The Basic Strategy Guide is the StrategyStreet.com centerpiece for all subscribers. The purpose of this guide is to minimize the time it takes a manager to develop a sound strategy. It covers the most important strategic steps, explains what the step requires, why it is important, and what the step should reveal and then directs the user to more information, if needed. This information link takes the user to the Advanced Site.
The Advanced Site offers more extensive ideas and explanations to the experienced user. The Advanced Site includes two major sections. The first section, Diagnose, leads the user through a thorough diagnostic of the company's market and competition. The second section, Improve, provides the user with several thousand ideas to improve the company's performance. The navigation bar for these sections is in the left hand margin of each page of the web site. We have also integrated each of the Tools into the Advanced Site.
Diagnostic Tools gives the user additional strategic perspective and knowledge. This section helps the user acquire a deeper understanding of the implications of market developments, helps the user develop effective analyses and actions, and provides benchmarks for financial performance. The navigation bar for this section is also on the left hand margin of each page of the web site.
What if the people who know your business better than anyone else, your middle managers, had the tools to create and maintain a dynamic strategy to keep your company continuously ahead of changing markets? What if your middle management team could:
Forecast the implications of market developments ahead of your competition
Draw on the experiences and ideas of several thousand management teams as they develop their strategies
Simulate the results of their decisions, before they make them
Use a consistent terminology for all your key strategic concepts
Develop, implement and adjust your strategy with far more agility
With StrategyStreet.com they can!
Return to the list of our services
4) Special projects:
Our consultants are also available for special projects, as needed.
Customer satisfaction research and analysis.
Sales/account pursuit support.
Sales meeting planning and facilitation.
Please let us know if you have other questions.
Return to the list of our services
|
